As part of reducing their carbon footprint, ZSE Group has decided to renew their car fleet and is switching to electromobility.
Internal research has shown that most employees had no experience with electric cars. To help them switch to the new cars, we prepared a campaign during which they had a chance to test and experience the electric cars themselves.
As a result nearly 500 employees signed up and drove a combined distance of over 74 000 km. The campaign started a lively discussion and earned a number of positive reactions.