SFZ

Despite the number of beneficial activities that SFZ (the Slovak Football Association) organizes, it lacks popularity with many football fans. For the communication of the national team and other activities not to be tarnished by this link, many projects began to be communicated as stand-alone brands free from the association's brand.
But then the brand's overall image suffered even more, as it became less associated with popular issues.
In close cooperation with the SFZ marketing team, we aim to improve fans' perception of the association. One step was the modification and creation of individual SFZ brands and a brand manual. In communication we have used unifying visual elements, which are the identity's mainstay, so that the visual is clearly part of the SFZ brand even when the association's logo is not shown.